Hotel Cass

Case Study

Hotel Cass

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Location: Chicago
Address: 640 N. Wabash Ave.
Rooms: 174

 

Challenge

Upgrading the tired property with a comprehensive development and repositioning process to raise its quality to a level more befitting of its prime location was a heavy lift.

Opportunity

Originally a small, unassuming historic hotel, this property in the heart of downtown Chicago was ripe for a major revamping, and had huge upside to become a more meaningful part of the Magnificent Mile neighborhood, dramatically increasing revenue potential.

Solution

Oxford worked closely with the local community to ensure the end result was well received. The Godfrey pays tribute to Boston’s longstanding heritage, featuring pre-war brick and stone façades in a Gothic Revival style, but also implementing modern and chic details to provide guests with a comfortable and trendy experience in one of the city’s prime locations.

    Result

Hotel Cass, A Holiday Inn Express property, has become one of the go-to hotels in the city with its amazing location and a clean, modern design that satisfies all guests.